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Q&A: Kris Roberts

Kris Roberts is a Technical Sales Executive at Archwood Group who originally joined the Joinery/Technical department for Richard Burbidge 16 years ago. We spoke to Kris to discuss all things from day-to-day tasks, client relations and the latest Richard Burbidge products.

What is your current day-to-day role/responsibilities in the joinery team? 

I help consumers and trade merchants who are interested in our ranges, assisting with parts lists, technical advice and fitting instructions etc. I also provide product training to new starters and our key customers, offering help with fitting instructions and photos for the website. I also get involved with the odd trade day!

How does your team offer support to potential clients and customers?

We want them to feel confident in our knowledge and our products, as well as the Building Regulations that apply to them. This is a free service and we’re there to help throughout any stage of a project.

How do you develop and improve sales prospects?

For me, it is all about supplying the right information in the right format. Confidence in the product ensures a seamless purchasing journey, ensuring the item sells itself with a great journey, the product sells itself and we give peace of mind.

How do you help make life easy for installers?

Installers are very busy, but we understand this and develop trusted relationships that mean they can send a quick email or drop us a call and we’ll know what they need to complete the project. Offering the correct advice and maintaining a helpful attitude goes a long way.

What’s the most impressive project you have been involved in? 

Wow, there’s been so many. Whilst we’ve worked on some great high-end projects over the years, but sometimes a simple revamp on a date hallway that’s been revitalised without too much expense is just as impressive an outcome. It’s always really nice to get happy feedback from customers too and see how happy any ‘DIYers’ are with their completed projects.

Can you provide some information on the benefits of some of the new Richard Burbidge products?

The new Elements Inset Glass range offers really sleek lines in either a natural oak or pine finish. The pine option also allows for you paint the stairparts to suit your taste, grey and black are especially on trend right now! The range was developed to provide an easy-top-fit system that looks modern and high quality, and we’re seeing great sales results already!

Some of our other recent launches include the addition of our new metal caps, wall brackets and added finishing touches available for our black Elements balusters. Our new shadow caps are on trend and allow you to use an existing post, allowing for quick and easy staircase transformations.

Our new cladding kits are also set to be a big seller, as we’ve found that many people don’t want the expense of removing old posts but want a new look and here it is, I’ve had some fabulous before and afters with this kit already!

How to find out more?  

We offer free design consultations to all potential customers. All we need is a few photos sent across of the current stairs and the lengths you want to cover, as well as your choice of range and we’ll do the rest. If you aren’t sure what you want or need, we’re also happy to offer options. The easiest way to access this is via our website here:

You can also contact us via at or call our dedicated technical line: 01691 678212.

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